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Shoestring Shoestring Systems

Prefer to run it in‑house? Own the system behind it.

If your team grows, or you'd rather manage marketing internally, we design, build and train an AI marketing system on your brand, in your own tools. Delivered in 90 days, yours to keep.

Book a 30-minute call
A handover: built by Shoestring in 90 days, your marketing system, on your brand and in your tools, with modules for lead generation and outreach, email nurture, social content, reviews and reputation, reporting and AI search visibility. Then run by your team, and yours to keep.

Four stages. One clean handover.

Designed to be low-friction. You don't need to be technical. We handle everything and only pull you in when a decision genuinely needs your input. Minimal meetings, maximum output.

  1. Weeks 1 to 2

    Onboarding

    Discovery and architecture

    One structured session. We get under the hood of your business: brand voice, ideal customers, existing tools and goals. No technical knowledge needed from you. We do the mapping; you approve the direction.

    • Brand voice and tone documentation
    • Ideal customer and audience mapping
    • Tech stack audit and access setup
    • Module selection and marketing blueprint
    • 90-day delivery roadmap signed off

  2. Weeks 3 to 10

    Production

    Build, test and refine

    We install everything. Every workflow configured, every integration connected, every trigger tested. You get weekly updates, with no meetings unless you want them.

    • All workflows built and live-tested
    • AI trained on your exact brand voice
    • All integrations connected and verified
    • Content templates and copy written
    • Weekly updates throughout

  3. Weeks 11 to 13

    Handover

    Training and transfer

    You get everything. A full walkthrough of your marketing system, a video training library, and all credentials transferred to your accounts. Everything is documented, so you can run it confidently from day one or hand it to someone on your team.

    • Full walkthrough session
    • Video training library, yours to keep
    • All credentials transferred to your accounts
    • Troubleshooting guide included
    • 30-day post-handover support window

  4. Month 4 onwards

    Maintenance

    Optional. Cancel any time.

    Optional, and popular. We keep an eye on everything: monitoring performance, catching issues early, and optimising the system as your business grows and tools evolve.

    • Monthly performance review and report
    • Proactive system health monitoring
    • Workflow and prompt optimisation
    • Module updates as tools and AI evolve
    • Priority support for anything that breaks

At the end of 90 days, your marketing system is yours. Whether you stay with us for maintenance or not, it runs in your tools, under your credentials, independently of us.

The money

A one-time build from $3,000. No ongoing agency retainer.

Once it's live, it's yours. If a managed route would serve you better, we'll tell you on the call.

See if a system is right for you.

Book a 30-minute call. If a managed route would serve you better, we'll say so.

Book a 30-minute call