Emma Hoffman
Founder & CEO
Serial entrepreneur with 15+ years in B2B marketing. Founded and scaled Blockbid, CofoundX and Classhopper, with exits including one to Groupon. Recognised among Australia's Top 50 Female Entrepreneurs Under 40.
Shoestring About
We're not marketers who read about startups. We've founded them.
Shoestring is led by founders who've built and scaled companies themselves, with a hand-picked global team behind them.
High-impact marketing, without the high cost or the headcount.
Shoestring started almost nine years ago from a simple frustration. Early-stage businesses needed real marketing, but the only options were an expensive in-house hire, a pricey boutique agency, offshore VAs, or doing it themselves. None of them worked when you're small and moving fast.
Since then we've worked with 300+ B2B businesses, and we've never spent a cent on our own marketing.
The founders
Jo-Ann Chan
COO & CFO
Chartered Accountant with strategy experience from Unilever and high-growth SaaS. Makes sure every campaign is creative and commercially sound.
The team
A global team of hand-picked specialists, across every time zone. Intentionally lean, and senior.
Claire Simpson
Lead Gen Specialist
VietnamCaro Lerner
Project Manager
ArgentinaTuvit Reuven
Graphic Designer
AustraliaJasmine Sarip
Graphic Designer
PhilippinesDmitry Kran
Content Specialist
United KingdomChristine Castro
Video Editor
United StatesCharlen Talusig
Virtual Assistant
Philippines
How we work
Pricing on the site
No hidden fees, no surprises, no lock-in. We keep clients on results, not contracts.
Senior people
The people you meet are the people setting the strategy and standing behind the work.
Honest about fit
If we're not the right fit for what you need, we'll say so.
Let's work out what you actually need.
Book a 30-minute call. No pitch deck, no pressure.
Book a 30-minute call