50
Lead gen
Innovation Bay
Who they are. An Australian community for startups, scaleups, angels and VCs, running regular summits and workshops.
The results
- 58% acceptance rate
- 45% response rate
- 50 meetings booked
Shoestring Results
Where each client started, what we did, and the number that moved.
50
Lead gen
Who they are. An Australian community for startups, scaleups, angels and VCs, running regular summits and workshops.
The results
80
Lead gen
Who they are. An LA-based venture studio that wanted to put one of its portfolio projects in front of venture capitalists.
The results
20
Lead gen
Who they are. A deep-tech company whose AI & Analytics Engine lets businesses build and deploy machine learning models without writing code. The campaign targeted CEOs and founders at financial services firms, banks and telecoms in Singapore.
The results
10,000+
Social media
Who they are. An Australian FMCG sales consultancy that helps start-up and established brands win retail ranging and grow distribution.
The result. One post reached more than 10,000 impressions in just their second month of working with us, up from single digits.
35% to 87%
GEO
Who they are. Capital governance and decision-support software from KEPA Software, helping governments, transport agencies and asset managers prioritise capital spending.
The result. Their AI readiness and AI visibility score grew from 35% to 87% in the first month.
18 months
Fractional CMO
Who they are. Capital governance and decision-support software from KEPA Software, helping governments, transport agencies and asset managers prioritise capital spending.
What we did. We worked with APO for 18 months, providing strategic oversight and fractional CMO services.
The result. Meetings secured with some of the largest companies in Australia.
"The team at Shoestring have been great to work with. Our campaign results have well and truly exceeded expectations in gaining awareness for our solution, building my network, and generating real sales qualified opportunities. Emma's guidance and expertise have been crucial in gaining this success. I highly recommend you give them a go. I wish we had started earlier on our journey with them."
Geoff CraigYouLive To Travel
"We can't speak highly enough of the team at Shoestring. Initial engagement was simple, clear & efficient. They absolutely got what we were trying to achieve and executed perfectly. The tools & expertise they use are fantastic. As a result we have been successful getting our new Digital Freight Forwarding platform out into our target markets with absolute precision."
Richard LamportKalgin Global Logistics
"Shoestring are incredibly easy to deal with and always proactive and timely with their work. Our campaign results have been above expectation resulting in a significant jump in sales. Jo-Ann is extremely efficient and knowledgeable. We have very much enjoyed working with her and the Shoestring team."
Julie BrayKonnective
"Shoestring have been a pleasure to work with. The initial consultation made me feel like I was in safe hands and the results of the B2B outreach speak for themselves. I love the targeted approach and the personal touch they bring to the table."
Moish EkmanEnsure Group
"Shoestring was perfect for our needs. They exceeded our expectations with their creativity and ideas and managed the other marketing teams we had onboard very well with great transparency and communication with our team. I would highly recommend their services to anyone out there in the market looking to help grow their brand."
Shane BarringtonMTVUP!
"The team at Shoestring removed the pain from running a LinkedIn campaign. The team worked with us and our ideas and built on, and brought their experience and expertise to our suggestions. Everything was straight-forward and easy to understand and they had an impressively quick turn around."
Cairo WalkerABCW
"I have personally used Shoestring several times for our internet carrier. I was most impressed with their fresh approach to marketing in an inundated sector as well as their original content! Highly recommended and our company will be using them again."
Eli BekkerDGtek
"Shoestring took the time to really understand our business. We gladly recommend their services to any business but especially those looking to grow but don't have huge marketing budgets."
Dr. Natalie GetreuHertility
"Shoestring showed great creativity and their ideas contributed immensely toward the success of our product in a very competitive market. We highly recommend them for promotional planning. They do come up with great ideas."
Helmut Thorei M.D.The Marinex Group
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