Marketing led by people who've built companies.
We're a B2B marketing agency for founder-led businesses. Lead generation, content, social and ads, run for you by a senior team.
Marketing for founder-led B2B businesses.
From early-stage startups to established companies, we work with founders who need real marketing without building a full team. Senior strategy and hands-on execution, without the cost or the headcount.
Led by founders, not just marketers.
Shoestring is led by founders who've built and scaled companies themselves, with a hand-picked global team behind them. Emma has founded and scaled three companies, with exits including one to Groupon. Jo-Ann is a Chartered Accountant with strategy experience from Unilever and high-growth SaaS.
- 300+
- B2B clients
- 8+ years
- running our agency
- No lock-in
- month to month
- We're Global
- AU, US, UK and beyond
Two ways to work with us.
Know what you need? Choose marketing services. Not sure what you need? Start with a fractional CMO.
Done for you
Marketing services
You choose the services, we run them. Lead gen, content, social, ads and AI search visibility (GEO), each run by a senior team.
- Pick only what you need
- Month to month, no lock-in
- Pay per service, with every price on the site
Done with you
Fractional CMO
A senior marketing lead sets your strategy with you, and our team runs it. A full marketing department, without hiring one.
- Strategy, leadership and a full execution team
- 3 months, then monthly
- From $5,000/month
Rather run it in-house? We'll build you a system to own.
"Our campaign results have well and truly exceeded expectations in gaining awareness for our solution, building my network, and generating real sales qualified opportunities."
Geoff CraigYouLive To Travel
Find a marketing solution that works for you.
30 minutes. An honest answer, even if it's "we're not the right fit."
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