50
Lead gen
Innovation Bay
Who they are. An Australian community for startups, scaleups, angels and VCs, running regular summits and workshops.
The results
- 58% acceptance rate
- 45% response rate
- 50 meetings booked
Shoestring Services & Pricing Multichannel lead gen
More conversations with the right buyers.
We build a tightly targeted prospect list, write every message in your voice, and run the outreach on LinkedIn, email or both. You take the calls.
- Price
- $2,000 a month
- Commitment
- Month to month
- Channels
- LinkedIn and/or email
- Built for
- High-ticket B2B products and services
One message rarely wins a big deal.
High-ticket buyers need more than one touch. A multi-touch, multi-channel sequence keeps you in front of them until the timing is right, without you chasing every follow-up by hand.
Automation handles the timing. People handle the targeting and the words.
See a multichannel funnel in action
What's included
- A highly targeted prospect list, built for you
- Scripts and messages written in your voice
- Automated sequences across LinkedIn and email
- Follow-ups triggered by what each prospect does
- Testing and refinement every month
How it works
We only recommend what we think will move the needle. Sometimes that's one service, not five.
Step 1
A 30-minute consultation
You tell us where you're at. We tell you honestly what we'd do, and what we wouldn't.
Step 2
Discovery and onboarding
If you want to go ahead, we hold a discovery call to gather everything we need from you.
Step 3
We get to work
We create the collateral, draft the messaging and build your prospect data.
Step 4
You review and approve
Everything comes to you for review and approval before it goes live.
Step 5
Weekly reports, monthly reviews
A report every week, and a review and strategy meeting every month.
Cancel any time. It's month to month, so you can add, drop or change anything as you go.
Results
80
Lead gen
Elevate
Who they are. An LA-based venture studio that wanted to put one of its portfolio projects in front of venture capitalists.
The results
- 500 invitations sent
- 160 accepted (32%)
- 120 replies
- 80 VC pitch meetings booked, within 3 weeks
20
Lead gen
P.I Exchange
Who they are. A deep-tech company whose AI & Analytics Engine lets businesses build and deploy machine learning models without writing code. The campaign targeted CEOs and founders at financial services firms, banks and telecoms in Singapore.
The results
- 500 invitations sent
- 150 accepted (30%)
- 54 replies (36% response rate)
- 20 meetings booked
What clients say
"The team at Shoestring have been great to work with. Our campaign results have well and truly exceeded expectations in gaining awareness for our solution, building my network, and generating real sales qualified opportunities. Emma's guidance and expertise have been crucial in gaining this success. I highly recommend you give them a go. I wish we had started earlier on our journey with them."
Geoff CraigYouLive To Travel
"The team at Shoestring removed the pain from running a LinkedIn campaign. The team worked with us and our ideas and built on, and brought their experience and expertise to our suggestions. Everything was straight-forward and easy to understand and they had an impressively quick turn around."
Cairo WalkerABCW
Want more of the right conversations?
Book a 30-minute call. We'll tell you honestly whether outbound suits your offer, or if we're not the right call.
Book a 30-minute call