Shoestring Book a call

Shoestring Services & Pricing eNewsletters

The right message, in the right inbox.

We take the heavy lifting off your plate, from design and content through to testing, segmentation and reporting. Every newsletter is crafted to engage your audience, and each one is better than the last.

Book a 30-minute call
Price
$750 per newsletter
Frequency
Fortnightly or monthly
Reporting
Monthly
Pricing
Fixed, with no hidden fees

Sitting on a list you never email?

Most B2B businesses have an email list doing very little. A regular newsletter keeps you top of mind with prospects and customers, and builds credibility, without adding to your team's workload.

What's included

  • Design of your eNewsletter templates
  • Content curation and copywriting
  • Adding the content to your templates
  • A/B testing of email campaigns
  • Subscriber segmentation into targeted lists
  • Campaign scheduling and sending
  • Email campaign performance reporting
  • Ongoing optimisation of future campaigns

List not growing?

We can also build it through paid and organic channels, including Meta and LinkedIn ads, at an average cost of $1.50 to $2 per subscriber.

How it works

A fixed, transparent price per newsletter. No surprises, no hidden fees.

  1. Step 1

    A 30-minute consultation

    You tell us about your audience and your list. We tell you honestly how often it's worth sending.

  2. Step 2

    Templates and lists

    We design your templates and segment your subscribers into targeted lists.

  3. Step 3

    Content and copy

    We curate the content, write the copy and build each newsletter in your template.

  4. Step 4

    You review and approve

    Every newsletter comes to you for review and approval before it goes out.

  5. Step 5

    Send, test and report

    We schedule and send each campaign, A/B test as we go, and report on performance every month.

Fortnightly or monthly. However often you send, each newsletter is handled end to end by our team, so you can focus on running your business.

Pairs well with

Every service is month to month, so you can add, drop or swap as you go. See all services and prices

Ready to wake up your list?

Book a 30-minute call. We'll tell you honestly whether a newsletter suits your audience, and how often to send it.

Book a 30-minute call