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Leveraging the Power of ChatGPT for Cold Email Outreach    Artificial Intelligence (AI) is revolutionizing the way we approach communication, especially in the sphere of sales and marketing. One of the more remarkable tools developed in this arena is ChatGPT, a product of OpenAI, that uses Natural Language Processing (NLP) to generate human-like text. It’s… Continue reading Leveraging The Power of ChatGPT for Cold Email Outreach

Marketing Automation Should You Do it?   At Shoestring Services, we’d argue that marketing automation is one of the best tools you can use to grow your business.  Key to a successful marketing campaign, beyond a solid strategy, is consistency and timeliness. However, as your business grows, unfortunately, your time doesn’t grow with it. Yet… Continue reading Marketing Automation – Should You Do It?

5 Proven Ways to Score Your First B2B Client   We’re sure you’ve seen a targeted ad on your social media channels at some point offering referral codes, discounts on your first purchases, or even courses teaching you how to become a Shopify guru.  But what if your business is primarily B2B? And especially what if… Continue reading 5 Proven Ways To Score Your First B2B Client

How to use social listening to boost sales   We all know that social selling is the future of business. But, many people are still relatively new to this concept and how it can be applied. If you’re not already using social media for selling, here are five ways you can get started. For starters,… Continue reading How To Use Social Listening to Boost Sales

5 B2B Lead Generation Trends for 2022  If you’re a growth marketer who’s actively involved in lead generation, then you’re keenly aware of the changing trends that affect it. With all the buzz about AI, automation, and technology disrupting every industry, it’s hard to imagine that business-to-business (B2B) marketing will stay the same in 2022. Here are… Continue reading 5 B2B Lead Generation Trends for 2022