Unlock Your Full Potential
with Tailored Marketing Strategies

From pre-launch buzz to scalable growth, our expert-crafted strategies are designed to navigate your startup through every stage of success.


βœ… Tailored Strategies: Customized marketing, content, and social media strategies designed to meet your unique business goals.

βœ… Expert Guidance: Leverage our expertise to navigate the complexities of launching and scaling your startup effectively.

βœ… Accelerated Growth: Fast-track your path to market leadership with actionable, data-driven strategies.

βœ… Cost-Effective Solutions: Maximize your marketing budget with strategies designed for high ROI.

Types of Strategies

πŸš€ Go-To-Market (GTM) Strategy: This is a blueprint for launching your products or services with a bang. Tailored for startups or businesses introducing new offerings, this strategy is designed to maximize impact and ensure a successful market entry.

πŸ“ˆ Marketing Strategy: Ideal for businesses looking to elevate their market presence or pivot their marketing focus. Our comprehensive marketing strategy goes beyond the basics to deliver a detailed plan for achieving your business objectives.

πŸ“š Content Strategy: Content is king, and our content strategy is your roadmap to creating valuable, relevant, and consistent content that attracts and retains a clearly defined audience. Perfect for businesses wanting to establish thought leadership or improve engagement.

πŸ“±Social Media Strategy: This strategy outlines how to effectively use social platforms to achieve marketing and branding goals. This strategy is ideal for businesses seeking to increase their social media presence and engagement.

πŸ† Brand Guidelines Strategy: For new businesses establishing their brand identity or existing businesses undergoing a rebranding, Brand Guidelines are essential for businesses looking to solidify their brand’s visual and communicative identity to ensure consistency across all marketing and communication efforts.

Choose your strategy

All Inclusive

$ 1,599
  • Executive Summary
  • Goals and Objectives
  • Target Audience Analysis
  • All Sections from Marketing Strategy
  • All Sections from Content Strategy
  • All Sections from Social Media Strategy
  • All Sections from Brand Guidelines Strategy
  • Budget and Resources
  • Timeline and Milestones
  • Metrics and KPIs

Content Strategy

$ 499
  • Executive Summary
  • Goals and Objectives
  • Target Audience Analysis
  • Content Audit and Analysis
  • Content Gaps and Opportunities
  • Content Themes and Topics
  • Content Types and Formats
  • Content Creation Process
  • Content Distribution Channels
  • Content Promotion Strategy
  • Metrics and KPIs
  • Budget and Resources

Brand Guidelines

$ 499
  • Brand Story
  • Vision & Mission
  • Core Values
  • Copywriting Guidelines
  • Visual Identity
  • Voice & Tone
  • Brand Do's & Don'ts
  • Brand Applications
  • Social Media Guidelines
  • Email Signature Guidelines
  • Editorial Guidelines
  • Packaging Guidelines

Go-To-Market Strategy

$ 499
  • In-Depth Market Analysis
  • Target Customer Segments
  • Value Proposition and Messaging
  • Product/Service Positioning
  • Pricing Strategy
  • Sales and Distribution Channels
  • Marketing and Promotional Plan
  • Budget
  • Revenue Projections
  • Metrics and Success Criteria
  • Timeline and Milestones
  • Risks and Contingencies

Social Media Strategy

$ 499
  • Executive Summary
  • Goals and Objectives
  • Target Audience Analysis
  • Competitive Analysis
  • Social Media Audit
  • Platform Strategy
  • Content Strategy
  • Content Calendar
  • Engagement Strategy
  • Growth Strategies
  • Monitoring and Listening
  • Budget

Marketing Strategy

$ 499
  • Executive Summary
  • Market Analysis
  • Target Audience
  • Marketing Goals and Objectives
  • Value Proposition and Brand Positioning
  • Content Strategy
  • Digital Marketing Strategy
  • Sales and Marketing Alignment
  • Budget and Resources
  • Metrics and KPIs
  • Implementation Timeline
  • Risk Management

Our Process

🌟 Step 1: Discovery Session

  • Initial Consultation: We start with a deep-dive discovery call to understand your startup’s vision, goals, and challenges.
  • Audience & Market Analysis: Our team conducts thorough research on your target market, competitors, and industry trends.

🌟 Step 2: Strategy Development

  • Custom Strategy Creation: Based on our findings, we craft a tailored strategy that aligns with your business objectives, whether it’s a go-to-market strategy, content plan, or comprehensive marketing approach.
  • Feedback & Refinement: We present our initial strategy to you, gather your feedback, and refine the plan to ensure it perfectly matches your needs.

🌟 Step 3: Implementation Guide

  • Actionable Steps: We provide a detailed implementation guide, outlining actionable steps, tools, and timelines to execute the strategy effectively.
  • Support & Guidance: Our team is available for ongoing support, helping you navigate any challenges and adjust the strategy as your business evolves.

🌟 Step 4: Measure & Optimize

  • Performance Tracking: We establish clear KPIs and metrics to track the success of the strategy.
  • Continuous Improvement: Based on performance data, we offer recommendations for optimization to ensure your startup continues to grow and succeed.

Frequently Asked Questions

Typically, it takes 2-4 weeks to develop a comprehensive marketing strategy, depending on the complexity of your business and market.

Absolutely! Our strategies are tailored to meet the unique needs and challenges of your specific industry and target audience.

We work with businesses of all stages, from pre-launch startups to established companies looking to modernize their marketing approach.

We offer a revision period after the initial delivery to ensure the strategy aligns perfectly with your vision and goals.

No, our strategy development service is a one-off fee with no recurring payments required.

You do! All rights to the strategy and any associated content are yours upon completion.

Simply book a consultation with us, and we’ll discuss your business goals and how we can help achieve them.


At Shoestring Services, we’re more than just a marketing agency; we’re your strategic partner in growth. Founded by Emma, a seasoned entrepreneur with a track record of successful startups and exits and Jo, a finance and operations maven from some of the world’s leading enterprise companies, we understand the unique challenges and opportunities of the startup world firsthand. We bring a critical eye for efficiency and scalability, ensuring our strategies are not only innovative but also financially sound.

Our team is composed of experienced marketers, strategists, and creatives who are passionate about helping businesses thrive in today’s competitive landscape. With expertise spanning across various industries, we bring a wealth of knowledge and innovative solutions to the table.

Our mission is simple: to provide high-quality, cost-effective marketing strategies that are not just theoretical but actionable and results-driven. We believe in the power of tailored marketing to transform businesses, and we’re dedicated to making that accessible to startups and established companies alike.

Whether you’re launching a new product, looking to scale, or wanting to modernize your marketing approach, we’re here to guide you every step of the way.

Customer Testamonials

Join the ranks of successful clients leveraging Shoestring Services to revolutionize their marketing strategy. Let’s create your success story together.

"The strategy Shoestring Services developed for us was a game-changer. It was clear, actionable, and perfectly aligned with our goals. We've seen remarkable growth since implementation."
Alexa R.
"The comprehensive marketing strategy they provided not only helped us refine our brand message but also significantly increased our customer engagement and sales."
Michael T.
Marketing Director
"Shoestring Services' approach to strategy development is unparalleled. They truly understand the startup ecosystem and how to navigate its challenges successfully."
Danielle K.

Ready to Elevate Your Marketing Strategy?

πŸš€ Take the First Step Today!


Unlock the full potential of your business with Shoestring Services. Our unique blend of startup agility and enterprise discipline is designed to propel your marketing strategy forward. From crafting bespoke go-to-market strategies to modernizing your digital presence, we’ve got you covered.
Why Wait? Let’s discuss how we can tailor a marketing strategy that exceeds your expectations.

Do You Want To Boost Your Business?

Book a consultation call with us today