Unlock Your Startup's Full Potential
with Tailored Marketing Strategies

From pre-launch buzz to scalable growth, our expert-crafted strategies are designed to navigate your startup through every stage of success.

Unlock Your Potential with Our Strategy Services

Why Choose SHoeString Services:

βœ… Tailored Strategies: Customized marketing, content, and social media strategies designed to meet your unique business goals.

βœ… Expert Guidance: Leverage our expertise to navigate the complexities of launching and scaling your startup effectively.

βœ… Accelerated Growth: Fast-track your path to market leadership with actionable, data-driven strategies.

βœ… Cost-Effective Solutions: Maximize your marketing budget with strategies designed for high ROI.


πŸ” Comprehensive Market Analysis: Deep dive into your industry, competition, and target audience to identify unique opportunities.


πŸ“ˆ Goal-Oriented Planning: From go-to-market strategies to brand guidelines, we focus on achieving your specific business objectives.


πŸ›  Practical Implementation Guides: Step-by-step action plans to bring your strategy to life, including timelines and key milestones.


πŸ“Š Performance Metrics: Clear KPIs to measure success and adapt strategies as your startup grows.

Strategy Package Inclusions

Marketing Strategy

$ 499
  • Executive Summary
  • Situational Analysis
  • Objectives (Short & Long Term)
  • Target Audiences
  • Value Proposition
  • Brand Positioning
  • Marketing Mix (7Ps)
  • Channel Strategy
  • Content Strategy
  • SEO & PPC Strategy
  • Metrics & KPIs
  • Budget

Content Strategy

$ 499
  • Executive Summary
  • Value Proposition
  • Content Goals
  • Target Audiences
  • Content Audit
  • Content Pillars
  • Content Calendar
  • Content Formats
  • Distribution Channels
  • SEO Strategy
  • Measurement & Analytics
  • Budget

Social Media Strategy

$ 499
  • Executive Summary
  • Objectives (Short & Long Term)
  • Target Audiences
  • Platform Selection
  • Content Strategy
  • Posting Schedule
  • Engagement Strategy
  • Influencer Strategy
  • Paid Social Strategy
  • Monitoring & Analytics
  • Crisis Management Strategy
  • Budget

Brand Guidelines

$ 499
  • Brand Story
  • Vision & Mission
  • Core Values
  • Target Audiences
  • Visual Identity
  • Brand Personality
  • Voice & Tone
  • Copywriting Guidelines
  • Brand Do's & Don'ts
  • Application Examples
  • Legal Guidelines
  • Social Responsibility Guidelines

How Our Strategy Services Work

We understand that every eCommerce store has unique needs and goals. That’s why our pricing is as flexible as our services. Use our intuitive calculator to determine the cost of both our fully-managed and list-only options. Whether you’re looking for a comprehensive, hands-off approach or just the raw data to fuel your campaigns, our calculator will provide a clear estimate based on your specific requirements. No surprises, just straightforward pricing tailored to what you need to succeed.

🌟 Step 1: Discovery Session

  • Initial Consultation: We start with a deep-dive discovery call to understand your startup’s vision, goals, and challenges.
  • Audience & Market Analysis: Our team conducts thorough research on your target market, competitors, and industry trends.

🌟 Step 2: Strategy Development

  • Custom Strategy Creation: Based on our findings, we craft a tailored strategy that aligns with your business objectives, whether it’s a go-to-market strategy, content plan, or comprehensive marketing approach.
  • Feedback & Refinement: We present our initial strategy to you, gather your feedback, and refine the plan to ensure it perfectly matches your needs.

🌟 Step 3: Implementation Guide

  • Actionable Steps: We provide a detailed implementation guide, outlining actionable steps, tools, and timelines to execute the strategy effectively.
  • Support & Guidance: Our team is available for ongoing support, helping you navigate any challenges and adjust the strategy as your business evolves.

🌟 Step 4: Measure & Optimize

  • Performance Tracking: We establish clear KPIs and metrics to track the success of the strategy.
  • Continuous Improvement: Based on performance data, we offer recommendations for optimization to ensure your startup continues to grow and succeed.

Customer Testamonials

Join the ranks of successful clients leveraging Shoestring Services to revolutionize their marketing strategy. Let’s create your success story together.

"The strategy Shoestring Services developed for us was a game-changer. It was clear, actionable, and perfectly aligned with our goals. We've seen remarkable growth since implementation."
Alexa R.
"Working with Shoestring Services was an eye-opening experience. Their deep dive into our market and tailored strategy has positioned us as leaders in our industry."
Samantha J.
"The comprehensive marketing strategy they provided not only helped us refine our brand message but also significantly increased our customer engagement and sales."
Michael T.
Marketing Director
"Shoestring Services' approach to strategy development is unparalleled. They truly understand the startup ecosystem and how to navigate its challenges successfully."
Danielle K.


At Shoestring Services, we’re more than just a marketing agency; we’re your strategic partner in growth. Founded by Emma, a seasoned entrepreneur with a track record of successful startups and exits and Jo, a finance and operations maven from some of the world’s leading enterprise companies, we understand the unique challenges and opportunities of the startup world firsthand. We bring a critical eye for efficiency and scalability, ensuring our strategies are not only innovative but also financially sound.

Our team is composed of experienced marketers, strategists, and creatives who are passionate about helping businesses thrive in today’s competitive landscape. With expertise spanning across various industries, we bring a wealth of knowledge and innovative solutions to the table.

Our mission is simple: to provide high-quality, cost-effective marketing strategies that are not just theoretical but actionable and results-driven. We believe in the power of tailored marketing to transform businesses, and we’re dedicated to making that accessible to startups and established companies alike.

Whether you’re launching a new product, looking to scale, or wanting to modernize your marketing approach, we’re here to guide you every step of the way.

Frequently Asked Questions

Typically, it takes 2-4 weeks to develop a comprehensive marketing strategy, depending on the complexity of your business and market.

Absolutely! Our strategies are tailored to meet the unique needs and challenges of your specific industry and target audience.

We work with businesses of all stages, from pre-launch startups to established companies looking to modernize their marketing approach.

We offer a revision period after the initial delivery to ensure the strategy aligns perfectly with your vision and goals.

No, our strategy development service is a one-off fee with no recurring payments required.

You do! All rights to the strategy and any associated content are yours upon completion.

Simply book a consultation with us, and we’ll discuss your business goals and how we can help achieve them.

Ready to Elevate Your Marketing Strategy?

πŸš€ Take the First Step Today!


Unlock the full potential of your business with Shoestring Services. Our unique blend of startup agility and enterprise discipline is designed to propel your marketing strategy forward. From crafting bespoke go-to-market strategies to modernizing your digital presence, we’ve got you covered.
Why Wait? Let’s discuss how we can tailor a marketing strategy that exceeds your expectations.

Do You Want To Boost Your Business?

Book a consultation call with us today