At Shoestring Services, we’d argue that marketing automation is one of the best tools you can use to grow your business.
Key to a successful marketing campaign, beyond a solid strategy, is consistency and timeliness. However, as your business grows, unfortunately, your time doesn’t grow with it. Yet your growing list of prospects and customers require constant nurturing… how do those other start-ups manage to make the transition to “scale-ups”?
Automating as much of your marketing as possible, such as your email newsletters, social media campaigns and even your lead generation can free up your valuable time to focus on the priorities that will really take your business to the next level.
Of course, there are pros and cons to all marketing initiatives – we’ve summarised our thoughts below.
Most importantly, don’t forget – marketing automation is not a substitute for marketing. It’s simply a way to turbo-charge your existing marketing initiatives.
Interested in learning more about how marketing automation could help your business? We love staying on top of the best marketing automation tools in the market at Shoestring Services – book a quick chat with us and let’s see which tools suit your needs best!