At Shoestring Services, we’d argue that marketing automation is one of the best tools you can use to grow your business. 

Key to a successful marketing campaign, beyond a solid strategy, is consistency and timeliness. However, as your business grows, unfortunately, your time doesn’t grow with it. Yet your growing list of prospects and customers require constant nurturing… how do those other start-ups manage to make the transition to “scale-ups”?

Automating as much of your marketing as possible, such as your email newsletters, social media campaigns and even your lead generation can free up your valuable time to focus on the priorities that will really take your business to the next level.

Of course, there are pros and cons to all marketing initiatives – we’ve summarised our thoughts below.

The Pros:

  1. There are a plethora of easy-to-use marketing automation software options readily available online.

  2. Affordably scalable – most automation tools offer a monthly subscription rate.

  3. A massive time saver!

  4. Lower risk of human error.

  5. It helps you to connect with your customer, on autopilot.

  6. It allows greater granularity in measuring the effectiveness of your different marketing campaigns.

  7. It allows you to test and change things quickly. 

The Cons:

  1. Increased choice means more difficult decision making! It can be hard to find the tools that are the right “fit” for your company – it’s always worth the time upfront to experiment with a few different options before you commit to, and build your business, off a specific tool.

  2. It’s vital to understand how to optimise your campaigns manually first before using automation. If you don’t understand the nuts and bolts of how your process works, you won’t be able to fix it when things go wrong!

  3. It can be time-consuming to set up.

  4. Too much automation can take away from the human element of your marketing. It’s important to remember that most of your customers are not robots, so you don’t want to treat them like one. Make sure the content you’re sending out is relevant to your prospects and stick with keeping your messages conversational.

  5. Your business may grow too much… and you’ll need to hire more people!

Most importantly, don’t forget – marketing automation is not a substitute for marketing. It’s simply a way to turbo-charge your existing marketing initiatives.

Interested in learning more about how marketing automation could help your business? We love staying on top of the best marketing automation tools in the market at Shoestring Services – book a quick chat with us and let’s see which tools suit your needs best!




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